I’m a Design Leader who is passionate about helping teams ship great products that resonate with users and achieve business goals. I lead projects from initial briefing to launch day and beyond, with direct responsibility for day-to-day management of process and workflow. I love to work with teams focused on both digital and physical products.

Outside of the design world, I love to build and founded a small startup where I co-build adventure vehicles with clients, teaching them along the way and helping them build their dreams.

Areas of Expertise

Product Design Strategy

Design Leadership

Resource Management

Design Vision/User Journey


Recent Projects

Representing design for the AR Ethics, Security and Privacy team.

Leading design for AR Glasses user experience.

Leading team for a mixed reality product.

Leading design for mobile AR product.


I firmly believe that the Product (whichever product we’re talking about) will be better if we address the Purpose, People and Process matters first. I am concerned with the success of the project and the team, not with the use of a particular workflow to get there. I work with stakeholders to design a process that makes sense for the organization and supports its goals and constantly check in to see how it’s performing.

Management Philosophy